A well-made sign can be the perfect way to attract attention to your business and is often the first thing people see when driving by your establishment. It’s the first point of contact with your brand, so it should make an impact! Business signage is important, and a well-designed and strategically placed business sign can do wonders for your company’s image and marketing efforts, but it’s not always clear why investing in custom signage is a good idea or what the benefits are. This is why we have created a guide discussing the six benefits of investing in custom business signage.
1. Increased Brand Awareness
A business’s success is often reliant on its ability to create and maintain strong brand identity and brand awareness. One of the most important but often overlooked aspects of branding is signage. Signage can be used to communicate a businesses’ core values, as well as promote special offers or new products/services. Investing in custom business signage is one of the best ways to increase brand awareness and improve your bottom line.
A lack of custom business signage can lead to a decrease in brand awareness and an overall loss in profits. Signage is one of the most important yet often overlooked pieces of marketing for businesses. It’s one of the first things customers see when they walk into your store, so it’s crucial that your signage represents your brand well and accurately communicates what you do.
2. Improved Customer Perception
Most businesses are not using signage to its full potential. Businesses miss out on a lot of sales opportunities because they don’t use signs effectively. Custom business signage is the solution to this problem. With custom business signs, you can get noticed in your neighborhood, boost traffic and improve customer perception of your brand!
If your business has an old, broken sign or has no sign at all, it can drastically decrease the perception customers have of your business, leading to a decrease in business and overall profits.
3. Greater Visibility
A well-made and designed custom business sign can certainly be an eye-catching addition to any company/business. They come in a variety of different colors and lighting options which is sure to boost your business’s visibility, which leads to increased traffic from potential customers. This helps you sell more products and services, which means bigger profits for your business!
4. Enhanced Credibility
When it comes to running a business, credibility is key. Without it, you lose customers and sales. Professional signage conveys the message that you’re a serious business owner who takes work and business seriously. When you are trying to attract a new client, it is very important that your business looks professional. Not only does custom business signage make a good first impression, but it also helps establish credibility and build trust between yourself and the client. This is a simple way for any company to create an impact on its target audience.
5. Cost-Effective and Easy to Maintain
Many people think that custom signs are too expensive and time-consuming to maintain, but they can actually be cost-effective! If your sign is done correctly, it will be extremely durable, will require minimal maintenance, and is an investment that will benefit your business for many years to come.
When getting a custom sign made for your business, it’s important to make sure that your sign provider uses high-quality materials and has the proper training and experience. This will help ensure you are getting the right quality product for your money and help prevent issues from occurring down the road.
6. Highly Customizable
When it comes to creating a custom sign for your business, your choices are endless, which means you can create a sign that perfectly represents your brand! As a business owner, you are in control of the creative design of your sign. From the shape, size, color, font, and texture, your sign professionals will be able to capture your wants and needs and create the perfect sign that portrays your brand’s overall culture and personality.
Bonus Benefit: High Return on Investment!
Business owners are always looking for ways to attract new customers and increase revenue. Still, many don’t know that custom business signage is a great way to attract new customers and increase sales. It’s an affordable way of making sure that everyone knows who you are and what your business is all about! It is an extremely effective marketing and advertising tool with a high investment return!
When you’re looking for the most capable signs Seattle has to offer, nobody beats Sign-Tech Electric LLC. We’ve been leading the way in installing and maintaining outdoor and indoor signs for more than 20 years. If you want to build a strong brand identity and make your business stand out from the competition, you need an attractive sign that will attract people’s attention. Your business deserves a high-quality custom sign that will last for decades to come. Our company offers professional signage solutions at affordable prices. Our designers, craftsmen, and installers can create strong and reliable neon, electric, and custom material signs for indoor and outdoor applications — whether it is a simple banner, neon sign, or illuminated LED board; we have the right solution for you! Call us today!
Are custom business signs only for big businesses/brands?
No! Custom business signs are extremely beneficial for any business no matter the size!
Are custom business signs beneficial?
Yes! Businesses are always looking for ways to improve their image and attract new customers. With custom business signs, you can drastically increase the number of people that see your name every day. That means more potential customers walking through your door! You can get a custom sign made with your logo, website address or phone number on it. This will help spread awareness about your company around town and drive traffic to your location. It’s an easy way to stand out from other businesses in the area while getting noticed by thousands of people each day!